THE BOON BLOG

Practical insights to help you scale sustainably & sleep easy.

Lauren Hopps Lauren Hopps

How SMS Marketing Can Drive Sales and Strengthen Branding

What if you could bypass social media algorithms and cluttered inboxes to reach customers instantly? SMS marketing does exactly that. With an open rate of nearly 98%, compared to the 20% average for emails, SMS is one of the most effective tools to increase sales and strengthen brand loyalty.

This is a guest post written by Amy Hage from Strategy Maven. Check her out!

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Lauren Hopps Lauren Hopps

The Power of Partnerships

Partnerships come in all sorts of shapes and sizes—in today’s post, we’re sharing some key lessons from Boon’s experience and how different types of collaborations have helped us get our start, resulting in Boon’s expansion from a solopreneurship to a team of 17!

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Lauren Hopps Lauren Hopps

10 Inventory Practices to Leave Behind in 2025

2025 is just around the corner, and a new year can bring new opportunities for your business.⁠

We can't help but share some of the practices we’ve seen through the years and how they can be a hindrance to a retail business’ growth. ⁠

⁠Read on to see some of the things we recommend leaving behind in 2024. ⁠

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Lauren Hopps Lauren Hopps

How to Supercharge Your Sales by Optimizing Your Assortment

Reviewing your assortment (prior to actually committing to inventory) yields valuable insight into what your customers will experience when shopping both in-store or online, and empower you to plan achievable sales goals. But HOW you look at your inventory can depend on your product, storefront, and sakes goals. Here are some standard practices for reviewing your SKU assortment.

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Lauren Hopps Lauren Hopps

Happy Anniversary, Boon! - 7 things we learned in 7 years.

Starting a business comes with a particular set of challenges. Boon is celebrating it’s 7th anniversary this year, and we’re sharing the top 7 lessons we’ve learned in that time. Cheers to our fellow entrepreneurs and startups - this one is for you!

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Lauren Hopps Lauren Hopps

6 Signs Your Business Could Benefit from Professional Help

Waffling on if it’s worth it to bring in professional help to support your sales and inventory planning? We’re sharing six early warning signs the Boon team has experienced first-hand in an effort to save you the headache and encourage you to reach out for help.

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Lauren Hopps Lauren Hopps

Why Work with Boon?: Because we do things differently

At Boon, we’re not just about demand planning—we’re about making meaningful connections and creating a positive impact on both our clients and our team

When you work with Boon, you benefit from the collective expertise of our entire staff. With over 150 years of combined experience, our team brings a wealth of knowledge to your use case from various industries. Our innovative approach to inventory management ensures that your business can thrive while we handle the complexities of merchandise planning.

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Lauren Hopps Lauren Hopps

How much inventory should my business have on hand?

Finding the right back stock count for your business isn’t an exact science. It’s a question that can easily keep you up at night…not to mention cost you thousands (maybe millions?!) of dollars. Like so many things when it comes to demand planning, it’s a bit more complicated than a one-size-fits-all answer, but we’ve compiled some best practices for inventory planning right here.

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Lauren Hopps Lauren Hopps

Happy Holidays in June: Get ready with our Q4 Checklist

Holidays in June?! In retail, the earlier you start planning for the holiday season, the more set up for success you’ll be. (Sorry, procrastinators—but waiting on this one could drastically harm your business!) Is your business ready for the holiday season? Here’s a checklist of demand planning and inventory forecasting steps you need to take.

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Lauren Hopps Lauren Hopps

What do I do with excess inventory?

In this article, we’ll explore the most common mistakes that lead to excess inventory, along with solutions for recouping as much of your lost cost as possible. But if you take nothing else away from this article, we hope it’s the fact that excess inventory doesn’t have to be an inevitability. With the right sales and planning tools, you can confidently plan for seasonal sales, analyze inventory data, and recap performance efficiently, so you never wake up in a cold sweat again!

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Lauren Hopps Lauren Hopps

What is demand planning? The essential function that drastically increases profits.

Anyone in retail will tell you, demand planning is an essential function to master—so much so, that it can make or break your business.

Demand planning is a process used by businesses to prepare for customer demand while minimizing excess inventory and disruptions to its supply chain. In its simplest terms, demand planning is your best educated guess of how much product you will sell to your customers.

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Lauren Hopps Lauren Hopps

Boon to the Rescue: 7 Times We Helped Clients with Fractional Demand Planning Support

When you’re getting a new business off the ground, it feels like at any moment, the next expense could bankrupt you.

At every turn, it feels like somebody is trying to get a piece of your profit, but you know that there’s also some truth to the old adage, “You’ve got to spend money to make money.” At Boon, we’re intimately familiar with what it’s like during those crucial early stages and know that bringing on a consultant can feel like an extravagance. If you know you need help with your sales and merchandise planning, but are worried the cost may outweigh the benefits, we’re here to prove that expert support can take your profit to the next level.

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Lauren Hopps Lauren Hopps

Why Would I Need Help?: Three Ways Boon Can Take Your Business to the Next Level

With the new year comes a lot of reflection on where your business has been and where you’re hoping it's headed. For all of us at Boon, we’re thinking about the amazing businesses we’ve helped grow since 2017 and which future clients are set for explosive growth next. From helping businesses launch their product in national chains to supporting teams through internal change, we’ve seen it all when it comes to inventory and sales planning. Is 2024 the year we help you take things to the next level?

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