THE BOON BLOG

Practical insights to help you scale sustainably & sleep easy.

Lauren Hopps Lauren Hopps

How SMS Marketing Can Drive Sales and Strengthen Branding

What if you could bypass social media algorithms and cluttered inboxes to reach customers instantly? SMS marketing does exactly that. With an open rate of nearly 98%, compared to the 20% average for emails, SMS is one of the most effective tools to increase sales and strengthen brand loyalty.

This is a guest post written by Amy Hage from Strategy Maven. Check her out!

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Lauren Hopps Lauren Hopps

10 Inventory Planning Mistakes to Stop Making in 2025 (and What to Do Instead)

2025 is just around the corner, and a new year can bring new opportunities for your business.⁠

We can't help but share some of the practices we’ve seen through the years and how they can be a hindrance to a retail business’ growth. ⁠

⁠Read on to see some of the things we recommend leaving behind in 2024. ⁠

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Lauren Hopps Lauren Hopps

How Assortment Planning Increases Sales: A Practical Guide for Retail & DTC Brands

Reviewing your assortment (prior to actually committing to inventory) yields valuable insight into what your customers will experience when shopping both in-store or online, and empower you to plan achievable sales goals. But HOW you look at your inventory can depend on your product, storefront, and sakes goals. Here are some standard practices for reviewing your SKU assortment.

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Lauren Hopps Lauren Hopps

7 Lessons From 7 Years of Supporting Growing Retail Brands

Starting a business comes with a particular set of challenges. Boon is celebrating it’s 7th anniversary this year, and we’re sharing the top 7 lessons we’ve learned in that time. Cheers to our fellow entrepreneurs and startups - this one is for you!

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Lauren Hopps Lauren Hopps

Why Brands Hire Boon: A Human-Led, Expert Approach to Inventory Planning

At Boon, we’re not just about demand planning—we’re about making meaningful connections and creating a positive impact on both our clients and our team

When you work with Boon, you benefit from the collective expertise of our entire staff. With over 150 years of combined experience, our team brings a wealth of knowledge to your use case from various industries. Our innovative approach to inventory management ensures that your business can thrive while we handle the complexities of merchandise planning.

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Lauren Hopps Lauren Hopps

How Much Inventory Should You Hold? Weeks of Supply, Open-to-Buy & Stock Levels Explained

Finding the right back stock count for your business isn’t an exact science. It’s a question that can easily keep you up at night…not to mention cost you thousands (maybe millions?!) of dollars. Like so many things when it comes to demand planning, it’s a bit more complicated than a one-size-fits-all answer, but we’ve compiled some best practices for inventory planning right here.

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Lauren Hopps Lauren Hopps

Q4 Inventory Planning Checklist: How to Prepare Early for Holiday Demand

Holidays in June?! In retail, the earlier you start planning for the holiday season, the more set up for success you’ll be. (Sorry, procrastinators—but waiting on this one could drastically harm your business!) Is your business ready for the holiday season? Here’s a checklist of demand planning and inventory forecasting steps you need to take.

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Lauren Hopps Lauren Hopps

How Pricing Impacts Inventory: A Guide to Setting Profitable Product Prices

While there’s no perfect one-size-fits-all formula to setting a pricing strategy, there are a number of factors to consider before finalizing that price tag. Below we dig into all the factors to take into consideration before pricing your product, so you find your profits in the black and your excess inventory in perfect balance.

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Lauren Hopps Lauren Hopps

How to Reduce Excess Inventory: Strategies to Improve Cash Flow and Reduce Dead Stock

In this article, we’ll explore the most common mistakes that lead to excess inventory, along with solutions for recouping as much of your lost cost as possible. But if you take nothing else away from this article, we hope it’s the fact that excess inventory doesn’t have to be an inevitability. With the right sales and planning tools, you can confidently plan for seasonal sales, analyze inventory data, and recap performance efficiently, so you never wake up in a cold sweat again!

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