How to Plan Seasonal Inventory Without Overbuying or Selling Out Too Early

Seasonal inventory planning is one of the hardest parts of running a product-based business. Demand is time-bound, inventory commitments happen early, and the cost of being wrong shows up fast — in cash flow, markdowns, or missed sales. This guide walks through how to plan seasonal inventory intentionally, reduce risk, and build flexibility into your buys so you can learn and adjust as the season unfolds