THE BOON BLOG

Practical insights to help you scale sustainably & sleep easy.

Lilly Zaborowski Lilly Zaborowski

From Guesswork to Control: Why Scaling Brands Rely on Open-to-Buy Planning

As brands scale, inventory decisions get harder — and more expensive to get wrong.

Sales rarely follow plan. Forecasts drift. Suddenly you’re either sitting on excess inventory tying up cash, or scrambling to restock bestsellers you didn’t buy enough of. For many growing retail and DTC brands, this tension shows up as reactive purchasing, unreliable forecasts, and constant second-guessing of buy decisions.

Open-to-buy planning is designed to solve exactly this problem.

An open-to-buy (OTB) plan connects your sales forecast, inventory levels, and purchasing strategy into a single, living view. It helps you adjust buys as demand changes — before overstocks, stockouts, or cash-flow issues derail the business.

In this post, we break down how open-to-buy planning works, the inventory and forecasting metrics behind it, and why scaling brands rely on OTB to replace guesswork with control as complexity grows.

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Lilly Zaborowski Lilly Zaborowski

How to Write Better Sales Recaps: A 5-Step Framework for Retail Teams

One of the most important parts of running a successful retail business is recapping your sales and utilizing your data to make better assortment decisions. The insight available in your sales and inventory data will determine which products you should reorder and chase inventory on and which items to mark down and move on from.

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