A Specialty Food Brand
When a viral TikTok moment rapidly expands your business
Background
Delivery Speed - This client’s yearly sales spiked by nearly double in a SINGLE DAY. Establishing trust with customers during this unanticipated event could be a make-or-break opportunity.
Multi-Channel Needs - This pickle vendor operates primarily via e-commerce and also supports a brick-and-mortar store.
Replenishment Necessities - In this special instance, pickle and pickle packaging replenishment require special consideration to meet food safety standards.
The Solution
Boon met immediately with the owner of this company to understand their time-sensitive and long-term needs.
A little different than our usual role, this client had easy access to pickle replenishment, and a handle on pickle inventory flow. However, they needed support with eCommerce packaging needs. Shipping with food safety standards in mind requires extra packaging steps.
Across the various sizes of water-tight, insulated foil bags and box types Boon created a calculator that made it possible to determine based on available pickle-packing materials the most efficient way to fulfill and ship orders to customers without delay.
The Results
The client was able to use on hand packaging to deliver new-client pickle orders on time, regardless of the unprecedented sales velocity.
The packaging calculator created by Boon is now used on a regular basis, maximizing shipping efficiency and packaging inventory investments.
Utilizing Boon packaging methodology has empowered this client to expand their ecommerce sales beyond the original doubling they initially anticipated. Year over Year sales are 3.5 times their original plan!
3.5x
Year over year sales