Inner Grandma
For people who are into grandma things and own it.
Background
This founder had deep retail roots and a fully-formed brand — but needed the demand and inventory foundation to match the scale of her ambition.
First-Time Launch Complexity - This modern lifestyle brand entered the market with a strong creative point of view and a serious assortment to match: 9 product categories, >80 styles, and >200 SKUs from day one. Big vision, big operational lift.
No Historical Data - With no sales history to draw from, every initial buy decision was a high-stakes guess — and the brand needed to place production orders and plan a full year of inventory by week before a single unit had ever sold.
Granular Planning - Weekly-level planning was required to reflect launch cadence and marketing impact, across a large, multi-category assortment — all without overbuilding infrastructure for a small, lean team.
The Solution
Boon partnered with this brand to build a structured, flexible demand and inventory planning foundation — designed to support both launch readiness and ongoing decision-making.
Connected Demand to Dollars – Connected initial purchase decisions to 12-month, week-by-week demand expectations across every SKU.
Scenario-Ready from Day One – Enabled scenario planning across best-case, base-case, and downside outcomes to understand sell-through risk before placing POs.
Full Financial Visibility – Delivered full visibility into units, cost, and retail exposure — so buy decisions were grounded in structured thinking.
Right-Sized for the Team – Plans and processes detailed enough for real planning, and simple enough for a small team to actually use.
The Results
Boon helped Inner Grandma enter the market with a clear, structured planning foundation — turning a complex, first-time launch into a set of confident, well-informed decisions.
Full Assortment Visibility — With a complete view across 9 categories, 80 styles, and 200 SKUs, the team understood exactly how each style and size contributed to overall inventory risk before placing a single PO.
A Seven-Figure Launch — Boon's demand and inventory foundation supported planning for a seven-figure first launch — a significant achievement for a brand with zero sales history to draw from.
Momentum Built In — The 12-month demand plan was designed to support 3x month-over-month revenue growth, giving the brand a structured path to scale rather than a single static forecast.
Confidence at Every Decision Point — Buy decisions were grounded in scenario planning across best-case, base-case, and downside outcomes — so the team could adapt as real data came in, without starting from scratch.
“We brought Boon in to help build our framework for launch and growth. They built out a tool projecting inventory and validating sales projections. It was immensely helpful to work alongside the Boon team to build my business with confidence. I'm excited to have them along on our brand journey.”
— Alice James, Founder & CEO, Inner Grandma