An LA-Based Lifestyle Apparel Brand
LA-born lifestyle brand for the fun-obsessed
Background
This LA-based lifestyle brand had the product, the audience, and the momentum — but needed the inventory and merchandising strategy to turn sell-out moments into scalable growth.
Launch Complexity - This fast-growing apparel brand launched with 12 core styles, 4 colors per style, and ~100 SKUs across DTC and pop-up channels, creating significant size and inventory planning challenges from day one.
Reactive Buying - Without a size selling or top-to-bottom framework, launches regularly sold out quickly but left broken sets and missed revenue on the table.
New Revenue Segment - The introduction of a carry-forward core collection required a new inventory strategy to maintain consistent on-hand stock without overbuying.
The Solution
Boon built a comprehensive merchandising and planning framework designed to turn high demand into consistent, repeatable growth.
Size Selling Analysis – Built a detailed size curve framework to determine optimal unit allocation by size and style, reducing missed sales from size imbalances
Top-to-Bottom Ratio Planning – Developed a ratio planning model to ensure coordinated sets could sell through together, eliminating broken set inventory at end of season.
Inventory-to-Sales Alignment – Created a framework to align inventory buys directly to topline sales targets.
Core Collection Inventory Management – Helped maintain consistent on-hand levels for carry-forward styles without overbuying, even as color strategies evolved season to season.
The Results
Boon helped this brand transition from reactive sell-outs to a controlled, scalable growth model — unlocking higher revenue, stronger inventory health, and a new product stream offering the brand consistent monthly sales.
Average daily sales grew 5x over the course of the partnership — built on smarter buying decisions and a repeatable planning process.
With Boon's launch analysis and size selling framework in place, the team now goes into every drop with confidence — and launch sales have grown by 40% as a result.
By introducing a carry-forward core collection strategy, the brand unlocked a significant new stream of incremental monthly revenue that previously didn't exist.
“Working with Boon has been incredibly valuable for our team. The insights around size curves and top-to-bottom ratios have helped us better understand customer demand, especially when items sell out. Being able to analyze performance post-drop and translate those learnings into smarter future buys has been a huge benefit to our planning process.”
— Brand Founder